I've been using VSCO Film 02 for a week now and so far I like the results of the images I processed using the presets. Only time will tell whether or not I grow tired of the look the presets produce. The nice thing about the film pack and accompanying toolkits, however, is that they make it easy to dial back on "the look". The adjustments bundled into the film pack and two toolkits for Lightroom each have various versions which let me fine tune my edits quickly and easily. After a week, one of the biggest benefits I've noticed is that the presets speed up the editing process while allowing me to maintain a high level of consistency from image to image. True, I could have saved my money and created presets myself that gave me the look I was after. But sometimes, it's worth the investment to let someone else do part of the work for you, especially when they do it as well as VSCO has done here.
Here's a set of images I shot yesterday and edited using the Fuji Superia 100 preset. For comparison, I also included the JPEGs processed by the Fujifilm X-Pro1 using the built in Astia film simulation mode. (For each set of images, the RAW files edited using VSCO Film are on the right while the out of camera JPEGs are on the left.)